Karolin Troubetzkoy (www.karolintroubetzkoy.com) is the Executive Director, Marketing and Operations of Anse Chastanet and Jade Mountain Resorts (vwww.ansechastanet.com, www.jademountain.com, www.scubastlucia.com) in Soufriere, Saint Lucia. She has been spearheading the marketing and day-to-day operations of these award-winning resorts since 1986, with Jade Mountain Resort added in 2004, when the pre-opening marketing phase began.

 

From March 2010 to January 2016, Mrs Troubetzkoy served as President of the Saint Lucia Hotel and Tourism Association (SLHTA). Mrs Troubetzkoy personally oversaw the development of a broad social media platform for the SLHTA and was instrumental in the successful implementation of a hotel booking engine for SLHTA and the relaunch of La Belle Helene Magazine.

 

In 2013, Mrs Troubetzkoy was able to gain support from the hotel sector to found the Saint Lucia Tourism Enhancement Fund (a voluntary contribution system of US $2 per visitor per room night), which enjoys a high compliance rate among the Saint Lucia hotels. Mrs Troubetzkoy served as chairperson of the Tourism Enhancement Fund for several years, most recently from March 2016 to December 2018.

 

She served as the 1st Vice President of the Caribbean Hotel and Tourism Association (CHTA) from 2014-2016. Mrs Troubetzkoy chaired the CHTA Advocacy Committee for the region from 2012-2014. In 2014, Mrs Troubetzkoy reactivated CAST (Caribbean Alliance of Sustainable Tourism) and served first as Chairperson, then as deputy chair of this initiative.

 

Mrs Troubetzkoy was appointed President of the Caribbean Hotel and Tourism Association (CHTA) in January 2016, for the term 2016-2018, with her presidency coming to an end in June 2018 at which point she became and served as Immediate Past President until October 2020. Mrs Troubetzkoy was only the second woman to serve as President in CHTA’s 50+ year history.

 

When her CHTA Presidency came to an end, Mrs Troubetzkoy agreed to take on the role of Chairperson of the Caribbean Hotel and Tourism Association Education Foundation and in this position continues fundraising in the industry to make available scholarships and training opportunities.

 

In July 2018, she was re-elected as President of the Saint Lucia Hotel and Tourism Association (SLHTA).

 

In Jan 2019, she was appointed Envoy to the Caribbean Challenge Initiative to bring awareness and build up resilience of the marine and coastal resources in the Caribbean. In July 2020, she accepted the Chairmanship of the Saint Lucia National Conservation Fund and in this capacity, has joined the board of the Caribbean Biodiversity Fund.

 

She is the Honorary Consul of the Federal Republic of Germany in Saint Lucia and is a citizen of Saint Lucia. On May 24, 2019 the Federal Republic of Germany bestowed on Karolin the Order of Merit to acknowledge her work as Honorary Consul and her volunteer leadership in Saint Lucia and the Caribbean to promote sustainable operations, building resilience and mitigating effects of climate change.

 

She holds a degree in business administration with majors in both tourism marketing and hotel and restaurant management from the University of Applied Sciences in Munich. She speaks four languages: German, French, English and Italian.